Alc Factory Direct Store
Our mandate is to provide government regulated and responsible products for those Atlantic Canadians who choose to game and, through that effort, deliver 100% of lottery profits to our four provincial shareholders here in Atlantic Canada.
Returning 100% of our profit to the communities of Atlantic Canada is a big part of how we give back. It always will be. However building stronger communities is about more than profits returned. We help create business income for thousands of retailers and suppliers. We employ over 600 people across Atlantic Canada. Our employees are active volunteers in their communities and, we support more than 100 festivals and events that help make Atlantic Canada so special.
We also work hard to ensure our games are enjoyed responsibly, that they are fair and that they stay out of the hands of minors. Transparency is also important to us. If our players, or any member of the public have a question, they can ask us anything through our customer care centre, social media or at AskAway.ca. One of our employees will happily and quickly respond.
We believe in leadership in our community and in our business. It’s how we contribute to the good things happening here. We’re not doing it alone, we’re simply doing our part.
When you play with Atlantic Lottery, you don’t just play to win, you play to make a difference.