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The Zebra trademark was adopted in 1914. Legend has it that Mr. Ishikawa, founder of Zebra Co. Ltd., wanted a company name that would be memorable and also appropriate for their export business to other countries. He took an English\/Japanese dictionary and, opening it Japanese style from the back, started with the \u201cZ\u201d words. He stopped at \u201cZebra\u201d.\n\nUpon further research, Mr. Ishikawa found that zebras are gentle animals with a strong family herding instinct. This was an important attribute, since he wanted to build a business in which employees and customers were all part of a family-like culture. The fact that the zebra looks like it is decorated with large calligraphic pen strokes may have also appealed to the visual image he was seeking.\n\nToday the Zebra Pen brand is as unique as the products we sell. Zebra Pen Corporation offers an extensive line of writing instruments including ballpoint pens, highlighters, mechanical pencils, gel rollers, and correction pens. We stand behind our name and guarantee quality, satisfaction, and ultimate writing performance.