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Muelhens is the former parent company behind the brands 4711 and Tosca. The 4711 business was sold to M\u00e4urer & Wirtz in 2006.\n\nTo tell the story of the brand 4711 one has to go back to the end of the 18th century. Johann Maria Farina composed a light and fresh fragrance that he called Eau de Cologne. The name of the fragrance was inspired by Cologne, where he resided at that point. The fragrance became a bestseller and all rights and licenses were eventually bought by Wilhelm M\u00fclhens. M\u00fchlhens sold rights and licenses to more than 20 individuals, a move that was judged illegal and was voided in court. M\u00fclhens then entered into a business relationship with another individual going by the name Farina (but unrelated to the fragrance's creator) and a company bearing the name Farina was set up.