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The Alpine region has a strong cultural identity. The traditional culture of farming, cheesemaking, and woodworking still exists in Alpine villages, although the tourist industry began to grow early in the 20th century and expanded greatly after World War II to become the dominant industry by the end of the century. The Winter Olympic Games have been hosted in the Swiss, French, Italian, Austrian and German Alps. At present, the region is home to 14 million people and has 120 million annual visitors.[