Course Title: CUSTOMER SEGMENTATION USING SAS ENTERPRISE MINER
Focus: Applying SAS Enterprise Miner to segment customer data.
Key Concepts Covered: Data preprocessing, exploratory data analysis, clustering techniques (e.g., K-means, hierarchical clustering), model evaluation, and interpretation of customer segments.
Target Audience: Data analysts, business analysts, marketing professionals, and anyone involved in customer analytics and segmentation.
Prerequisites: Basic understanding of data mining concepts and familiarity with SAS programming (recommended).
Software Used: SAS Enterprise Miner.
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Global Knowledge
2802G
New
0 lbs
0 X 0 X 0
Aug 01, 2026
Dec 30, 2025
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Brand: Global Knowledge •
Part #: 2802G • Category: Miners