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1976 u2013 Liz Claiborne, Inc. launches1981 u2013 Reaches $117 million in sales and becomes a publicly traded company1989 u2013 Reaches over $1 billion in sales2009 u2013 Liz Claiborne, Inc. licenses the brand exclusively to JCPenneyOver the years, the Liz Claiborne brand has expanded to include menswear, home goods, athleisure styles and handbags.