Simrad Factory Direct Store
Out on the water, the gear you run could make all the difference between uncertainty and confidence. With our strong commitments to quality and reliability, as evidenced by our broad portfolio of industry awards, Simrad will get you there like no one else.
In addition to delivering equipment you can rely on, we’re also committed to delivering the most forward-thinking and practically-designed equipment on the market.
From our TouchSensible and multi-touch technology, which delivers the perfect hybrid of glass-bridge touchscreen display and all-weather conventional controls, to our cutting-edge HALO Radar and StructureScan™ 3D sonar, we give you the latest technology to let you get the most out of your time on the water.
With a rich history spanning back to 1946, Simrad Yachting was born from the union of many distinguished pioneers in marine technology.
Robertson, Simonsen Radio, Shipmate and Navico represent years of experience in marine autopilot, communications, satellite navigation, electronic chartplotters, echosounders, instrumentation and multifunction displays. The Simrad brand takes its name from Simonsen Radio which like Robertson, began converting surplus radios for use by commercial fishing vessels just after the Second World War.
Our range covers recreational vessels of all sizes, from small runabouts and Sportfishing vessels up to luxury cruisers and superyachts. The Simrad Commercial Series offers equipment for search and rescue/patrol boats, work boats, commercial fishing boats, passenger vessels, super yachts and short sea/cargo vessels.
Today we offer a range of sophisticated auto steering, navigation and safety products for vessels of all sizes, from small vessels on inland waterways to larger coastal commercial and passenger craft.